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The big problem with fashion — and how to fix it

The fashion industry has a big carbon footprint. How can we find a sustainable solution that fits?

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Picking an outfit? Take inspiration from this thrilling talk about digital fashion: the new, weird and wonderful world of fashion designed for our virtual worlds. Watch as Gala Marija Vrbanic, a leader in this emerging field, showcases what you could wear across your digital channels -- be it TikTok, Instagram or in the metaverse -- and shares how it could infinitely expand the creative possibilities of fashion, identity and self-expression. Visit http://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and more. You're welcome to link to or embed these videos, forward them to others and share these ideas with people you know.

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http://www.ted.com Designer Suzanne Lee shares her experiments in growing a kombucha-based material that can be used like fabric or vegetable leather to make clothing. The process is fascinating, the results are beautiful (though there's still one minor drawback ...) and the potential is simply stunning.

Zohaib juttMay 13, 2026

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Natsai Audrey Chieza is a designer on a mission -- to reduce pollution in the fashion industry while creating amazing new things to wear. In her lab, she noticed that the bacteria Streptomyces coelicolor makes a striking red-purple pigment, and now she's using it to develop bold, color-fast fabric dye that cuts down on water waste and chemical runoff, compared with traditional dyes. And she isn't alone in using synthetic biology to redefine our material future; think -- "leather" made from mushrooms and superstrong yarn made from spider-silk protein. We're not going to build the future with fossil fuels, Chieza says. We're going to build it with biology. Check out more TED Talks: http://www.ted.com The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the ar

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The big problem with fashion — and how to fix it

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