DocumentaryYear2021IMDb7.4

LuLaRich

DocumentaryCrime

LuLaRoe, the billion dollar clothing empire accused of misleading thousands of women with their multi-level marketing platform, is analyzed.

Trailer

Cast

Jenner Furst

Director

Julia Willoughby Nason

Director

Áine Cain

Self - Reporter, Insider

Roberta Blevins

Self

Iliana Estarellas

Self

Ashleigh Lautaha

Self

Mark Stidham

Self

Becca Peter

Self

DeAnne Stidham

Self

Courtney Harwood

Self

Jill Drehmer

Self

Lauren Covey Carson

Self

Jill Filipovic

Self - Journalist

LaShae Kimbrough

Self

Tiffany Ivanovsky

Self

Paul Ivanovsky

Self

Derryl Trujillo

Self

Kelly Purcaro

Self

Robert FitzPatrick

Self - MLM Expert

Stella Lemberg

Self

Julia Willoughby Nason

Writer

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Comments

10 Comments

Gospel HypersAug 31, 2023

Ihssan kadaAug 31, 2023

🇭🇺ina cali🇭🇺Aug 31, 2023

MONALI THAKURAug 31, 2023

BOKOSSA MABICKAApr 28, 2023

Lularoe was exposed for the scam that it is. The way they debunked the Mark & Deanne interview with the deposition video is amazing. I hope all MLMs are exposed like the frauds they are.

Brehneh🇵🇭🏳️‍🌈Apr 28, 2023

Disclaimer: The clothes offered by said company are not my style, and even if they offered clothes I liked, the company doesn't make anything in my size. Last year's "Tiger King" sent my brain for a spin. I wasn't expecting "LuLaRich" to blow my mind...but it did! The documentary starts off with the affable owners DeAnne and Mark Stidham sitting down for a convo about themselves, their family, and the meteoric rise of their business. I'm thinking- wow, how cool DeAnne is as she uses the tried and true "party plan" to sell her skirts! As the story progresses, I figure the truth is somewhere between the perma smile DeAnne exhibits and the frustration of former consultants. Some of the former consultants were earning monthly bonus checks in excess of $40k. How bad could the culture at LuLaRoe be? And then BAM! Tales of company pressure to recruit people as consultants, poor clothing quality, and rigorous social media expectations come to light. Okay, this is de rigueur stuff for any "home sales party" type of business. What I didn't expect was: 1. Sell your breast milk to raise funds for what was a $5k start up fee 2. Spend 5 minutes on your knees daily and your husband won't care how much money you spend 3. DeAnne and/or her sister scheduling trips to Tijuana so consultants can have weight loss surgery- to help present the LuLaRoe image of successful, skinny consultants 4. A business with a mantra of empowering women to achieve financial success, yet incorporating patriarchal tropes into business training (I am just a helpless woman at the mercy of you big, strong men.) 5. Mark quoting the Book of Mormon during consultant trainings and comparing himself to Joseph Smith 6. A cult-like meeting where LuLaRoe rented a stadium and paid Katie Perry $5 million to perform 7. A homogeneous group of over 80k consultants (at the companies height) that were self-described as very white, very blonde DeAnne look a likes. Yes, there is some diversity with the company, however, the aesthetic of the company tends to hit the mark with the "basic" white woman 8. Scenes from a recorded deposition (if you don't pay the correct amount of sales tax or set your business up like an illegal pyramid scheme, expect to be hauled into court) where DeAnne comes off as a fake, greedy reptile. I'll stop- you'll have to watch the four-part documentary on Amazon to find out the rest of the story. After seeing this documentary, I wouldn't buy their clothes. How do you spend your money with company whose business model "works" because it keeps 80% of its consultants poor? And, before I get too self-righteous, I'm sure a documentary that exposed who makes my clothes would leave me gobsmacked as well. I'll channel my best DeAnne when I glibly say- "I love fashion" and ignore what's behind the scenes of of making my clothes.

KeishafromBellyApr 28, 2023

Interesting stories! I wish they would have dug deeper into stories.

Asmae CharifiApr 28, 2023

You don't need a lie detector to see the blatent lies from the owners of the company and how they try to play it off. I have never bought anything from the brand let alone sell it and now I'm glad I haven't. They have ripped off so many people who didn't even realize until it was too late. I couldn't stop watching once it started. The cringe is real when the owners talk.

Millor_GhApr 28, 2023

Great doc, very well done. It's a fine line between an MLM and pyramid scheme, but boy did they cross that line!

Angelica Jane YapApr 28, 2023

The greed from the owners is shocking. It was so obviously a pyramid scheme. So many lives ruined.

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